Jurnal Bahasa Rupa

Desain Visual Kartu Tarot Untuk Pengenalan Cerita Rakyat Batu Menangis

Margaretha Angelica Limas, Anny Valentina — Tue, 14 Jan 2025 00:00:00 +0000

Tarot cards are often considered a medium for fortune telling, but in several other countries tarot cards have been socialized with various versions of fairy tales or historical stories of their own countries. Indonesia also has its own tarot cards, namely the Wayang Tarot cards and Nusantara Tarot cards, and has its own community. Tarot cards are widely considered to be a card game for fortune-telling and are synonymous with the word 'mystical', so many people immediately think negatively about tarot cards, even though these cards were originally a game that can now be used as a medium for education through counseling. This design aims to create visual recommendations for tarot cards with illustrations in the form of folklore so that it can reintroduce almost forgotten folklore. The design method used is Robin Landa's method, namely orientation, analysis, design concept, design development, and implementation. The design of this tarot card visual recommendation uses a decorative illustration style emphasizing the use of outlines. The illustrations displayed depict events in the Batu Menangis folklore. This design requires further trials to validate its effectiveness in order to ensure that the tarot cards designed can be a visual recommendation that can reintroduce folklore so that it is not forgotten.

Elevating Jack Beans Sauce: A Visual Identity Strategy for Enhanced Brand Recognition

Tue, 14 Jan 2025 00:00:00 +0000

The MSMEs sector is able to contribute to economic growth in Indonesia. Jawa Sehati Mulia is an MSMEs which operates in the field of producing jack beans sauce namely Korochi made from local jackbeans or Phaseolus lunatus L. When researching a visual identity strategy for jack beans sauce with the goal of enhancing brand recognition, qualitative research methods are particularly useful in understanding the deeper perceptions, emotions, and cultural nuances associated with the brand. By using design thinking method, this research explores the critical role of visual identity in building brand recognition and fostering consumer engagement for a unique, plant-based product. Despite its healthy and sustainable attributes, Jack Beans Sauce has yet to fully establish a strong brand presence in a competitive food market. The study focuses on developing a cohesive and appealing visual identity that reflects the brand’s core values—health, sustainability, and innovation—while appealing to a target audience of health-conscious and environmentally-aware consumers. By creating a distinct logo, color scheme, typography, and packaging design, the research aims to enhance the brand's visibility and differentiate it from competitors. Additionally, the study examines how this visual identity can be applied consistently across digital platforms and physical touchpoints to create a unified brand experience. Ultimately, this research seeks to provide actionable insights on how a well-crafted visual identity can elevate brand awareness, strengthen consumer connection, and support the growth of Jack Beans Sauce in an increasingly competitive marketplace.

Analisis Formal Secara Visual Pada Video Musik "Saat Kau Telah Mengerti"

Inovensius Hugo Bima Wicaksana, Martinus Eko Prasetyo — Tue, 14 Jan 2025 00:00:00 +0000

This study aims to analyze the visual and narrative aesthetics in the music video "Saat Kau Telah Mengerti" by Virgoun. The music video serves as a medium for conveying emotions and messages, where visual and narrative elements play a crucial role in shaping audience perceptions. This research employs a qualitative descriptive approach focused on audience meaning, utilizing Edmund Feldman’s formal analysis method through the stages of description, analysis, interpretation, and evaluation. Elements such as composition, lighting, color grading, and camera movement are analyzed to understand how they enhance the audience's emotional experience. The results reveal that these visual elements are effectively utilized to create a profound emotional narrative and strengthen the audience’s connection to the conveyed message. This study provides valuable insights into how visual aesthetics can be leveraged to amplify emotional impact in music videos.

A Visual Narrative: Leveraging Digital Comics To Preserve And Promote Traditional Arts

Yongkie Angkawijaya, Yudhistya Ayu Kusumawati, Alya Gozali, Erlyana Yana — Thu, 23 Jan 2025 00:00:00 +0000

Digital media and emerging technological tools are expanding the reach of various practices, including art, which increasingly takes abstract, visual, or musical forms. This transformation has led to a growing detachment from traditional art forms, contributing to their diminishing appeal. Furthermore, regional cultural institutions, such as art galleries, often struggle to effectively promote traditional arts, exacerbating the challenges of preserving and revitalizing these cultural expressions in the face of rapid societal change. This research explores the innovative intersection of digital comics and traditional arts as a means of cultural preservation and promotion. This research investigates how the storytelling power of comics, with its engaging visuals and narrative structure, can be harnessed to communicate the richness of traditional art forms to a broader, more diverse audience. By integrating elements of traditional culture into digital comic formats, the study seeks to bridge generational and cultural gaps, ensuring that the cultural significance of traditional arts is not only preserved but also made relevant in today’s digital-centric world. The research emphasizes how this hybrid medium can serve as an accessible platform for education, engagement, and cultural exchange, providing an interactive way to showcase traditional art techniques, history, and symbolism. Furthermore, the study examines the potential of digital comics to expand the reach and visibility of traditional art, particularly among younger generations who may be less engaged with conventional art forms. Through an analysis of case studies and the development of prototype digital comic projects, the research highlights the effectiveness of combining modern digital tools with the timeless appeal of visual storytelling. The study suggests that by leveraging the popularity of comics and graphic novels, traditional art can be introduced in a fresh, dynamic way, fostering greater appreciation and understanding. This research ultimately proposes a new model for preserving cultural heritage, blending creativity, technology, and tradition to create compelling narratives that resonate with a contemporary audience.

Kajian Papan Iklan “Miras” pada Ruang Publik Terbuka di Kota Denpasar

I Ketut Sutarwiyasa, I Ketut Setiawan, Emmy Febriani Thalib — Tue, 14 Jan 2025 00:00:00 +0000

This study examines the experiences and perceptions of Denpasar residents regarding alcohol advertisements in public spaces. In a society that upholds religious and cultural values, the presence of such advertisements sparks controversy due to concerns about their impact on social norms and morality. Using Maurice Merleau-Ponty's theory of the phenomenology of perception, this research aims to analyze how alcohol advertisements influence public perception based on the interaction between the body, consciousness, and social environment. The method employed is a phenomenological approach with in-depth interviews and observations of advertisements in public spaces. The findings reveal that perceptions vary significantly depending on age, gender, occupation, and religious background. The majority of respondents from Muslim and Hindu religious groups reject the presence of these advertisements, considering them to be in conflict with religious values and expressing concern about their potential influence on younger generations. On the other hand, younger respondents tend to be more permissive, as long as the advertisements do not disrupt social order. This study has not yet explored in depth how differences in the context of public spaces, such as tourist areas and local environments, influence public perceptions of alcohol advertisements.

Media Storytelling Cerita Ompung Silamponga Dalam Format Carousel Instagram

Desiana Muryasari, Widarta Widarta — Tue, 14 Jan 2025 00:00:00 +0000

Folk tales that embody local wisdom hold rich cultural and traditional value. However, they are often less appealing to Generation Z. Having grown up in the digital era and being exposed to global culture, Generation Z tends to be more drawn to modern and international content. They spend a significant amount of time in the digital world, particularly on social media. Therefore, social media can serve as an effective strategy for introducing folk tales and local wisdom to Generation Z. This study focuses on designing illustrated stories that both entertain and educate Generation Z about folk tales and local wisdom through a Carousel format on the Instagram platform. Data for this study were collected through observation, interviews, documentation, and literature review. The design methodology employed is Design Thinking, which involves five key stages: empathize, define, ideate, prototype, and test. The outcome of this study is the illustrated story "Ompung Silamponga," presented in portrait format with a size of 1080 x 1350 pixels and consisting of 10 slides. This work successfully conveys folk tales in an educational manner through the visual medium of a Carousel. By leveraging New Media, local wisdom stories can be presented in a more engaging, relevant, and relatable way for Generation Z, enabling them to better appreciate and preserve valuable local wisdom.