Media Storytelling Cerita Ompung Silamponga Dalam Format Carousel Instagram
Keywords:
Folklore, Carousel, Generation ZAbstract
Folk tales that embody local wisdom hold rich cultural and traditional value. However, they are often less appealing to Generation Z. Having grown up in the digital era and being exposed to global culture, Generation Z tends to be more drawn to modern and international content. They spend a significant amount of time in the digital world, particularly on social media. Therefore, social media can serve as an effective strategy for introducing folk tales and local wisdom to Generation Z. This study focuses on designing illustrated stories that both entertain and educate Generation Z about folk tales and local wisdom through a Carousel format on the Instagram platform. Data for this study were collected through observation, interviews, documentation, and literature review. The design methodology employed is Design Thinking, which involves five key stages: empathize, define, ideate, prototype, and test. The outcome of this study is the illustrated story "Ompung Silamponga," presented in portrait format with a size of 1080 x 1350 pixels and consisting of 10 slides. This work successfully conveys folk tales in an educational manner through the visual medium of a Carousel. By leveraging New Media, local wisdom stories can be presented in a more engaging, relevant, and relatable way for Generation Z, enabling them to better appreciate and preserve valuable local wisdom.
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