The Influence Of Snack Portion Size Design On Teens And Young Adults Consumption
DOI:
https://doi.org/10.31598/bahasarupa.v6i2.1233Kata Kunci:
desain kemasan, kemasan individual, makanan ringan, takaran sajiAbstrak
Penelitian ini dilatarbelakangi oleh tren makanan ringan yang sudah menjadi bagian dari gaya hidup masyarakat khususnya kalangan remaja dan dewasa muda. Porsi makan makanan ringan yang melebihi takaran saji berdampak kurang baik pada asupan kalori tubuh. Penelitian ini bertujuan untuk menganalisis pengaruh elemen desain kemasan dan penerapan kemasan individual pada produk makanan ringan terhadap pola makan remaja dan dewasa muda. Populasi pada penelitian ini adalah mahasiswa aktif dari beberapa universitas di Bandung, Indonesia. Pengumpulan data dalam penelitian ini dilakukan dengan membagikan kuesioner pada responden. Kajian akan dilakukan menggunakan perhitungan statistik deskriptif dan statistik inferensial, yaitu perbandingan antara preferensi responden terhadap pilihan sajian kemasan makanan ringan yang dikemas sesuai takaran saji dan dikemas dalam takaran yang lebih besar. Remaja dan dewasa muda memilih jajanan dengan kemasan yang lebih besar daripada yang lebih kecil, baik yang asin maupun yang manis. Ukuran kemasan yang lebih besar mendominasi keputusan pembelian. Mereka akan mengonsumsi lebih banyak porsi makanan ringan jika mengonsumsinya dalam kemasan besar. Konsumen lebih menyukai kemasan berukuran besar, yang lebih ekonomis karena kemasan kecil tidak memiliki nilai tambah yang terlihat. Kemasan individu hanya efektif saat dibawa atau saat ingin makan sedikit, dan membuang kemasan untuk yang ingin diet. Elemen desain dalam kemasan jajanan tidak mempengaruhi konsumsi jajanan anak muda.
Unduhan
Referensi
A. Khomson, Pangan dan Gizi Untuk Kesehatan, 3 ed. 2010.
E. W. Lusas and L. W. Rooney, Snack Foods Processing, 1 ed. CRC Press, 2001.
F. Marangoni et al., "Snacking in nutrition and health," International Journal of Food Sciences and Nutrition, 2019, doi: https://doi.org/10.1080/09637486.2019.1595543.
Peraturan Badan Pengawas Obat dan Makanan tentang Kategori Pangan, B. P. O. d. M. R. Indonesia, 2019.
B. Sunaryo, B. Eko, and R. Yudistyana, "Coastal Community Empowerment through Joint Venture (Study of PT Badak NGL)," Economics Development Analysis Journal, vol. 8, no. 1, pp. 215-223, 2019.
Sutrisno, D. C. Pratiwi, Istiqomah, K. J. Baba, L. E. Rifani, and M. A. Ningtyas, "Edukasi Bahaya Junk Food (Makanan dan Snack) dan Jajan Sembarangan dikalangan Remaja," Journal of Community Engagement in Health, vol. 1, no. 1, pp. 7-10, 2018, doi: 10.30994/10.30994/vol1iss1pp16.
R. Sharma and Y. Shah, "Factors affecting snack consumption across various stages of lifecycle," The Pharma Innovation, vol. 12, no. 1, pp. 2214-2220, 2023. [Online]. Available: www.thepharmajournal.com.
J. A. Mennella, S. Finkbeiner, S. V. Lipchock, L.-D. Hwang, and D. R. Reed, "Preferences for salty and sweet tastes are elevated and related to each other during childhood," PLoS One, vol. 17, no. 9(3) 392201, 2014, doi: 10.1371/journal.pone.0092201.
A. Fayasari, M. Julia, and E. Huriyati, "Pola makan dan indikator lemak tubuh pada remaja," Jurnal Gizi Indonesia (The Indonesian journal of Nutrition), vol. 7, no. 1, pp. 15-21, 2018.
S. Tariq, S. Tariq, and S. Tariq, "Association of perceived stress with healthy and unhealthy food consumption among teenagers," Journal of the Pakistan Medical Association, vol. December 2019, p. 1817, 2019, doi: 10.5455/JPMA.302642278.
I. Gketsios et al., "The Synergetic Effect of Soft Drinks and Sweet/Salty Snacks Consumption and the Moderating Role of Obesity on Preadolescents’ Emotions and Behavior: A School-Based Epidemiological Study," Life, vol. 13, p. 633, 2023, doi: doi.org/10.3390/life13030633.
D. A. Levitsky and T. Youn, "The more food young adults are served, the more they overeat," The Journal of Nutrition, Clinical trial vol. 134, no. 10, pp. 2546-2549, 2004, doi: https://doi.org/10.1093/jn/134.10.2546.
M. Hetherington and P. Blundell-Birtill, "The portion size effect and overconsumption – towards downsizing solutions for children and adolescents," Nutrition Bulletin, vol. 43, no. 1, pp. 61-68, 2018, doi: https://doi.org/10.1111/nbu.12307.
N. Stroebele, L. G. Ogden, and J. O. Hill, "Do calorie-controlled portion sizes of snacks reduce energy intake?," Appetite, vol. 52, no. 3, pp. 793-796, 2009, doi: https://doi.org/10.1016/j.appet.2009.02.015.
P. N. A. A. Rahman, R. Harun, and N. R. Johari, "The Effect Of Packaging Design Elements On Youth Purchase Intention Of Junk Food," JBMO (Jurnal Bisnis, Manajemen dan Perbankan), vol. 6, no. 1, 2020, doi: https://doi.org/10.21070/jbmp.v6i1.442.
P. Raghubir and A. Krishna, "Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach?," Journal of Marketing Research, vol. 36, no. 3, pp. 313-326, 1999, doi: https://doi.org/10.2307/3152079.
G. P. Prendergast and N. E. Marr, "Generic products: who buys them and how do they perform relative to each other?," European Journal of Marketing, vol. 31, no. 2, pp. 94-109, 1997, doi: https://doi.org/10.1108/03090569710157070.
B. Wansink and P. Chandon, "Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating," Journal of Consumer Psychology, vol. 24, no. 3, pp. 413-431, 2014, doi: 10.2139/ssrn.2378269.
V. Folkes and S. Matta, "The effect of package shape on consumers' judgments of product volume: Attention as a mental contaminant," Journal of Consumer Research, vol. 31, no. 2, pp. 390-401, 2004, doi: https://doi.org/10.1086/422117.
N. Ordabayeva and P. Chandon, "Predicting and Managing Consumers' Package Size Impressions," Journal of Marketing, vol. 77, no. 5, 2013, doi: https://doi.org/10.1509/jm.12.0228.
B. Wansink and J. Kim, "Bad popcorn in big buckets: portion size can influence intake as much as taste," Journal of Nutrition Education and Behaviour, vol. 37, no. 5, pp. 242-245, 2005, doi: 10.1016/s1499-4046(06)60278-9.
D. Terfera and S. Jegtvig, Clinical Anatomy For Dummies, Printed ed. 2012.
A. Cahyorini and E. Z. Rusfian, "The effect of packaging design on impulsive buying," Journal of Administrative Science & Organization, vol. 18, no. 1, 4 March 2012 2011, doi: 10.20476/JBB.V18I1.970.
P. Silayoi and M. Speece, "The importance of packaging attributes: a conjoint analysis approach," European Journal of Marketing, vol. 41, no. 11/12, pp. 1495-1516, 2007, doi: 10.1108/03090560710821279.
M. R. Klimchuk and S. A. Krasovec, Packaging Design: Successful Product Branding From Concept to Shelf, 2 ed. Wiley, 2013.
G. Calver, What is Packaging Design? Essential Design Handbooks (Essential Design Handbooks). RotoVision, 2007.
R. Kuvykaite, A. Dovaliene, and L. Navickiene, "Impact of Package Elements on Consumer’s Purchase Decision," Economics and Management, vol. 14, 2009.
B. Stewart, "18 - Packaging design and development," in Packaging Technology, A. Emblem and H. Emblem Eds.: Woodhead Publishing, 2012, pp. 411-440.
V. M. Oddo, M. Maehara, and J. H. Rah, "Overweight in Indonesia: an observational study of trends and risk factors among adults and children," BMJ Open, vol. 9, no. 9, pp. 411-440, 2019, doi: https://doi.org/10.1136/bmjopen-2019-031198.
M. Zalewska and E. b. Maciorkowska, "Selected nutritional habits of teenagers associated with overweight and obesity," PeerJ, vol. 5:e3681, 2017, doi: https:// 10.7717/peerj.3681
"Childhood obesity: a growing pandemic," in "Lancet Diabetes & Endocrinology," The Lancet Diabetes Endocrinology, 2022, vol. 10.
##submission.downloads##
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2023 Elizabeth Wianto
Artikel ini berlisensiCreative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
The author's copyright in the Bahasa Rupa Journal, assigns that the publication of published articles is owned by the editorial board with the author's approval, but the rights are still with the author. The legal rules for accessing digital electronic articles are under license 
Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), which means that the Bahasa Rupa Journal has the right to store, modify, manage databases, maintain and publish articles without the author's permission, but the author as the copyright holder is still written as it is. Articles published in Bahasa Rupa Journals, both in hard and soft copy forms are available as open access, for educational, research and library purposes, and beyond that purpose, the editorial board of the Language and Language Journal is not responsible for illegal copyright infringement. This journal also applies LOCKSS and CLOKSS archiving.
.png)
