Analisis Persepsi Masyarakat Terhadap Lelang Indonesia Melalui Analisis n-gram dan Sentimen

Authors

DOI:

https://doi.org/10.31598/sintechjournal.v7i3.1705

Keywords:

analisis sentimen, lelang Indonesia, n-gram, opini masyarakat

Abstract

Lelang Indonesia merupakan layanan publik yang diberikan oleh Kementerian Keuangan c.q. Kantor Pelayanan Kekayaan Negara dan Lelang. Di usia Lelang Indonesia yang ke-116 di tahun 2024, terdapat kebutuhan untuk terus bertransformasi dalam memberikan pelayanan yang lebih baik. Salah satu cara untuk memperbaiki pelayanan tersebut adalah melalui analisis terhadap opini masyarakat mengenai Lelang Indonesia di media sosial. Dengan demikian, penelitian ini bertujuan untuk memberikan saran dan/atau masukan bagi penyelenggaraan Lelang Indonesia. Untuk mencapai tujuan tersebut, dilakukan analisis n-gram untuk menggali topik terkait Lelang Indonesia yang menjadi perhatian masyarakat serta analisis sentimen untuk mengetahui perspektif masyarakat pada Lelang Indonesia. Data yang digunakan berasal dari 7.473 komentar yang dikumpulkan antara Juni hingga Agustus 2024 dari postingan Instagram yang membahas Lelang Indonesia. Hasil analisis n-gram, yang berfokus pada bigram dan trigram, mengungkapkan bahwa topik utama yang dibicarakan oleh publik terkait Lelang Indonesia adalah orang dalam. Sementara itu, hasil analisis sentimen yang dilakukan oleh model dalam penelitian ini, dengan akurasi 94%, precision 92%, recall 91%, dan F1-score 91%, menunjukkan 45.98% sentimen negatif, 28.29% sentimen positif, dan 25.73% sentimen netral pada Lelang Indonesia. Oleh karena itu, terdapat kebutuhan mendesak bagi penyelenggara Lelang Indonesia untuk memperbaiki persepsi publik dan meningkatkan citra lelang di mata masyarakat.

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Published

2024-12-31

Issue

Vol. 7 No. 3 (2024): SINTECH Journal Edition Desember 2024

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Copyright (c) 2024 Hanif Noer Rofiq, Galuh Mafela Mutiara Sujak

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