Desain Identitas Visual Museum Melange Karangsambung Dengan Teknik Design Thinking
DOI:
https://doi.org/10.31598/bahasarupa.v6i3.1392Keywords:
Museum Melange, Visual identity, promotionAbstract
Museum Melange has an absence of the definitive and representative visual identity as an earth conservation place with a diverse collection of national and international scaled geological heritage sites (Geo sites), which has resulted in the inability to represent its identity that makes it different from other museums. Therefore, it is necessary to design a visual identity in order to build and strengthen the identity of the Melange Karangsambung Museum, Kebumen. In this creation method, it uses the design thinking process which starts with data collection (literature studies, observations, and interviews). This design produces a visual identity that is used in promotional media with the AISAS (Attention, Interest, Search, Action, and, Share) strategy. The promotional medium that this creation uses are Instagram social media and other media such as: stone samples for educational purpose, wristbands, uniform organizers, stationery items, and merchandise to attract the general public to visit the Melange Museum.
Downloads
References
E. Darmawanto, Desain Komunikasi Visual II Perancangan Identitas Visual, 1st ed. Jl. Taman Siswa No.09 Tahunan Jepara, Jawa Tengah: UNISNU PRESS, 2019.
F. Casofa and A. Isa, Gerbang Kreativitas: Jagat Desain Grafis. Jl. Sawo Raya No.18 Jakarta 13220: Bumi Aksara, 2022.
M. Ainurrofiqin, 99 Strategi Branding di Era 4.0: Kupas Tuntas Metode Jitu Membangun Citra Baik, Meyakinkan Pelanggan, dan Membangun Kesadaran Merek. Anak Hebat Indonesia, 2021.
Kompas Media, “LIPI Dilebur ke BRIN, Bagaimana Skema Integrasi Pegawainya?,” KOMPAS.com. Accessed: Mar. 17, 2023. [Online]. Available: https://nasional.kompas.com/read/2022/01/03/12361361/lipi-dilebur-ke-brin-bagaimana-skema-integrasi-pegawainya
Pemerintah Kabupaten Kebumen, “Masuk Urutan ke Tiga, Karangsambung-Karangbolong Tahun Ini Diupayakan Masuk Global Geopark UNESCO,” Website Resmi Pemerintah Kabupaten Kebumen. Accessed: Mar. 03, 2023. [Online]. Available: https://www.kebumenkab.go.id/index.php/web/news_detail/2/6971
T. Sriwahyuni and Basnendar H.P., “Blue Fire Sebagai Sumber Ide Perancangan Identitas Visual Dan Promosi Ijen Batik Di Bondowoso Melalui Desain Komunikasi Visual,” CITRAWIRA : Journal of Advertising and Visual Communication, vol. 1, no. 2, Art. no. 2, 2020, doi: 10.33153/citrawira.v1i2.3522.
M. A. Kurniansyah and E. A. B. Oemar, “Perancangan Identitas Visual Dan Penerapannya Dalam Media Promosi Museum Anjuk Ladang,” Barik - Jurnal S1 Desain Komunikasi Visual, vol. 3, no. 1, pp. 97–110, 2021.
I. Mafruhah, Djoko Suharjanto, Nunung Sri Mulyani, and dkk, Strategi Pengembangan Pariwisata Berbasis Ekologi & Edukasi, Cetakan pertama. Wirokerten RT.002 Desa Wirokerten Banguntapan Bantul Yogyakarta: Jejak Pustaka, 2021.
A. S. Hussein, Metode Design Thinking untuk Inovasi Bisnis, Cetakan Pertama. Jl. Veteran 10-11 Malang 65145 Indonesia: Universitas Brawijaya Press, 2018.
D. Munandar, DIGITAL MARKETING. Jl. Jemurwonosari 1/39, Wonocolo, Surabaya: Cipta Media Nusantara, 2022.
“Digital 2023: Indonesia,” DataReportal – Global Digital Insights. Accessed: Mar. 26, 2023. [Online]. Available: https://datareportal.com/reports/digital-2023-indonesia
I. S. Mulya, D. Hernawan, and M. Fitriah, “pengembangan pariwisata kabupaten sukabumi melalui tagline gurilapss pesona sukabumi,” JURNAL KOMUNIKATIO, vol. 6, no. 2, Art. no. 2, Oct. 2020, doi: 10.30997/jk.v6i2.3360.
Purwantoro, “Museum Melange Karangsambung,” Apr. 14, 2023.
H. Muallimah, “KAJIAN PENERAPAN STRATEGI KOMUNIKASI AISAS TERHADAP PERANCANGAN DESAIN KOMUNIKASI VISUAL,” Kreatif : Jurnal Karya Tulis, Rupa, Eksperimental dan Inovatif, vol. 3, no. 2, Art. no. 2, Dec. 2021, doi: 10.53580/files.v3i02.30.
S. M. Mahmudah and M. Rahayu, “Pengelolaan Konten Media Sosial Korporat pada Instagram Sebuah Pusat Perbelanjaan,” Jurnal Komunikasi Nusantara, vol. 2, no. 1, Art. no. 1, May 2020, doi: 10.33366/jkn.v2i1.39.
C. Spina, “Accessible and engaging graphic design,” Public Services Quarterly, vol. 16, no. 3, pp. 194–199, Jul. 2020, doi: 10.1080/15228959.2020.1772168.
H.-A. B. Epstein, “Logos and Signatures: An Important Element of Outreach,” Journal of Hospital Librarianship, vol. 20, no. 1, pp. 72–77, Jan. 2020, doi: 10.1080/15323269.2020.1702844.
J. Barbour, R. Gill, and J. Barge, “Organizational Communication Design Logics: A Theory of Communicative Intervention and Collective Communication Design,” Communication Theory, vol. 28, Apr. 2018, doi: 10.1093/ct/qtx005.
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Nur Hamidatur Rohmah, Brilindra Pandanwangi
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
The author's copyright in the Bahasa Rupa Journal, assigns that the publication of published articles is owned by the editorial board with the author's approval, but the rights are still with the author. The legal rules for accessing digital electronic articles are under license 
Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), which means that the Bahasa Rupa Journal has the right to store, modify, manage databases, maintain and publish articles without the author's permission, but the author as the copyright holder is still written as it is. Articles published in Bahasa Rupa Journals, both in hard and soft copy forms are available as open access, for educational, research and library purposes, and beyond that purpose, the editorial board of the Language and Language Journal is not responsible for illegal copyright infringement. This journal also applies LOCKSS and CLOKSS archiving.
.png)
