INFORMATION ARCHITECTURE PADA APLIKASI E-COMMERCE
(STUDI KOMPARASI APLIKASI SHOPEE DAN TOKOPEDIA)
DOI:
https://doi.org/10.31598/bahasarupa.v5i1.848Kata Kunci:
Mobile Apps, marketplace, information architecture, user experience, Optimal WorkshopAbstrak
Shopee dan Tokopedia merupakan aplikasi (mobile apps) marketplace populer di Indonesia yang memberikan fasilitas jual beli barang secara online dari berbagai penjual atau toko. Dalam sebuah aplikasi, salah satu hal yang sangat berpengaruh untuk kenyamanan pengguna adalah penyusunan struktur informasi (information architecture). Metode Information Architecture digunakan untuk menyusun informasi menjadi lebih mudah dipahami dan dimengerti serta mempermudah pengguna aplikasi ketika berinteraksi dengan aplikasi smartphone. Penelitian ini menggunakan metode penelitian kuantitatif dengan melakukan observasi, wawancara dan studi pustaka serta menganalisis tentang struktur/arsitektur informasi dan mengetahui pengalaman pengguna (user experience) pada aplikasi Tokopedia dan Shopee menggunakan software Optimal Workshop
Unduhan
Referensi
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